To celebrate the local religious celebrations around the state of Bahia, the network Rede Bahia has a yearly institutional campaign to remind the audience of all the dates and celebrations to be had every beginning of an year.
For the 2021-22 season, we had someone’s feet representing the people walking from festivity to festivity, with each party’s iconography and location, from churches to beaches. This campaign was narrated by one of Brazil’s most iconic voices of the past century – singer Maria Bethânia.